by Laura | Jul 18, 2015 | Uncategorized
credit: see bottom of post
Instagram and Twitter go great together. Use the same handle for both and the same hashtags. Any photos you put into your Instagram feed, with filters, can show popular your Twitter feed.
But, there’s a catch. If you just use the Share to Twitter feature within Instagram, you’ll find that only a link to your Instagram account will show up. We want the photo — right within Twitter.
To do this, you’ll have to set up an IFTTT (If This Then That) recipe.
* Click “Create a Recipe.”
* Then “If This.”
* Click on “Instagram.” It will ask for access to the appropriate Instagram account.
* Click on a trigger. (Probably “Any New Photo by You.”)
* Click “Then That.” Choose “Twitter.” It will ask for access, if it doesn’t have it already. Here you want to choose “Post a Tweet with Image.”
* In the next step, leave the caption as it is to duplicate the Instagram caption. You may also want to add #Instagram so that Twitter followers know that it came from Instagram.
That’s it! Now, anything you post in Instagram will automatically get poster to Twitter. You can always go back to IFTTT and turn off your recipes.
Photo credit website: http://rebloggy.com/post/photography-girl-quotes-birds-words-camera-free-fly/64051282965
by Laura | Jul 17, 2015 | Uncategorized
I’ve been using Livestream for livestreaming for my non-profit client for about a year now. However, I’ve always found it frustrating and recently began looking for an alternative.
I discovered Google Hangouts on Air. I haven’t yet made the decision to switch, but here are some benefits that Google Hangouts on Air has over Livestream:
Participants do not need to download software. You simply invite them via email.
* Free.
* Automatically uploaded to YouTube. While it has only happened to me once, participants can forget to save the video which, for us, is the main point.
* Easily have more than one presenter. This is far more difficult on Livestream.
* Easily brand via “lower third.” While Livestream may have a similar feature, I haven’t come across it.
Issues:
* It is very difficult to run a preliminary video. I will be experimenting more with this today, particularly with using LeadPages to get this done. We’ll see. If anyone has a solution, I’d love to hear it.
by Laura | Jul 14, 2015 | Uncategorized
If your non-profit has been approved for Google for Non-Profits, congratulations. Now, you can apply for a Google Adwords grants and a host of other benefits.
However, you may hit a stumbling block when you begin your Google Adwords application. If the email address that is registered under Google for Non-Profits already has an Adwords account with billing information, it may appear that you are out of luck. Google will not accept an application for a Google Adwords grant if that account associated email already has billing information. (You MUST skip the billing info when setting up your Adwords account for your non-profit if you want to apply for a Google Adwords grant.)
Fortunately, there is a work-around:
1. Make another email address that you have access to an admin on your Adwords account.
2. Log in to your Adwords account under the new admin email.
3. Have the new admin email throw your original email (the one associated with Google for Non-Profits) off the Adwords account.
4. Have the original email start up a new Google Adwords account. And this time, be sure to not enter any billing info.
5. You are now eligible to apply for the Google Adwords grant.
Good luck!
by Laura | Jul 12, 2015 | Uncategorized
Our non-profit’s Facebook fan base has grown by 300% over the past year. I’m thrilled. But I was recently reminded that this isn’t enough. (“Use social media to help build your own platform on your site or through your email instead as that audience you will always have full, unrestricted and free access to.” Marko Saric)
Don’t let these fans show up as numbers only on Facebook. Organizations have to draw them in. Facebook is a great first step.
One way to draw them in, of course, is continue to provide them with great, relevant content where you first met — Facebook. But you must them part of your organization (not just Facebook’s). One of the best ways to do that is to get them to sign up for your e-mail list.
Encouraging e-mail list sign-ups on Facebook
1. Use Facebook’s Call to Action button. Just below the Facebook cover image, there is a Call to Action button, which can be activated and edited. To use it to grow your e-mail list, choose “Sign-Up” as your Call to Action and link it to your web-based e-mail sign-up form. (Thus far, this has been the most effective way for us to get e-mail sign-ups from Facebook fans.)
2. Use Constant Contact’s Facebook Sign-Up App. In the left column of your Facebook page, you can install Facebook apps for your page. One of these is a Constant Contact Facebook Sign-Up app. It can be edited.
3. Ask fans to sign up through posts and include a link to a web-based e-mail sign-up form.
I created a separate list within Constant Contact for Facebook sign-ups so I can track how well we are doing in this area on Facebook.
