Free audio resources for your digital projects
Take a look at these free audio resources for your digital projects:
Where to find public domain images
Images are, of course, useful for any website, social media, or e-mail marketing project. But it’s not always feasible, as a result of time and budget constraints, to produce original images. And copyrighted images are costly. Try the public domain first and see what you find. You may be surprised. Here are some good places to begin your search for high-quality public domain images:
Flickr Creative Commons (this page also provides a good explanation of Creative Commons licenses)
Helpful Divi CSS Snippits
This CSS code removes the border under the main menu on a Divi website:
#main-header{
-webkit-box-shadow:none !important;
-moz-box-shadow:none !important;
box-shadow:none !important;
}
Striking a balance on social media
We’ve seen it all these days, haven’t we?
People who voice every opinion and never let a moment (no matter how sketchy) go undocumented for the world. They post everything.
Then we have people who, for fear of offending, post only the most mundane thoughts and images. Or, people who steer clear of social media entirely.
I’d like to suggest a middle road. Let your social media show some of your unique personality. It won’t be to everyone’s taste, but that’s okay. These days, people expect to be able to find you somewhere in the virtual world — and it’s likely important for your personal and professional life. But don’t give away the farm either. The world doesn’t need to know everything about you.
What is the least I need to do for my digital marketing?
I spoke with a potential client this week who was struggling with marketing for her new small business. She used Facebook for herself and used e-mail to communicate with her clients, but she didn’t have a website or any social media channels for her business. She needed some help and direction for her marketing efforts, but she didn’t have a lot of time or a lot of money.
“What is the least I need to do?” she asked.
It wasn’t the first time I was asked that question and it certainly wasn’t the first time I had given this topic some thought, so here is my answer. This is the very least you need to do for your on-line marketing and communications.
Set up a Facebook page for your business. This is easy and free and should never be overlooked. You can use your Facebook page as the center of your online presence until you have a website.
Begin to build content and build community on your page. Post articles that relate to your business. Post photos of your products and services. You can even set up a store or take donations right from your Facebook page.
As you develop your brand’s personality, you will eventually want to stake out an independent on-line presence on your own website, but a Facebook page is a great starting place.
Have a content creator build your website
I am primarily a content creator. I focus on producing and distributing compelling and effective content. I look for the best tools to help me achieve that goal for myself and my clients.
When it comes to websites, there are many options. You could hire a web developer to build a site from scratch. And you may want to do that if you have very specific requirements or you have a very complex site.
You could also use an easy drag-and-drop web builder, such as Squarespace or Woo. This may be a great solution for someone who needs an easy on-line presence and doesn’t mind spending some time with set-up. However, you won’t get much flexibility here or room to grow.
A good solution for many people is using WordPress with a pre-designed WordPress theme. With this option, your site will be running on WordPress, which powers up to 25% of the website out there. There are many people well-versed in using WordPress, it’s easy to update and maintain, and if your site grows it is easy to expand using WordPress. There are many themes to choose from and your site can have a custom look for a low cost.
Having a content creator develop your site using a pre-designed theme has many advantages. One of the biggest hurdles that many people have when building a site is they don’t know what content they want and need on the site. Having a content creator be your point person can help you overcome this challenge and, if your content creator is well versed in using WordPress themes, you can have a beautifully designed site with content that makes sense, without hiring a developer or a designer.