Where to find public domain images

Where to find public domain images

Images are, of course, useful for any website, social media, or e-mail marketing project. But it’s not always feasible, as a result of time and budget constraints, to produce original images. And copyrighted images are costly. Try the public domain first and see what you find. You may be surprised. Here are some good places to begin your search for high-quality public domain images:

Flickr Creative Commons (this page also provides a good explanation of Creative Commons licenses)

Wikimedia Commons

Public Domain Pictures

Helpful Divi CSS Snippits

This CSS code removes the border under the main menu on a Divi website:

#main-header{
-webkit-box-shadow:none !important;
-moz-box-shadow:none !important;
box-shadow:none !important;
}

Striking a balance on social media

Striking a balance on social media

girl with leafWe’ve seen it all these days, haven’t we?

People who voice every opinion and never let a moment (no matter how sketchy) go undocumented for the world. They post everything.

Then we have people who, for fear of offending, post only the most mundane thoughts and images. Or, people who steer clear of social media entirely.

I’d like to suggest a middle road. Let your social media show some of your unique personality. It won’t be to everyone’s taste, but that’s okay. These days, people expect to be able to find you somewhere in the virtual world — and it’s likely important for your personal and professional life. But don’t give away the farm either. The world doesn’t need to know everything about you.

What is the least I need to do for my digital marketing?

What is the least I need to do for my digital marketing?

woman at computerI spoke with a potential client this week who was struggling with marketing for her new small business. She used Facebook for herself and used e-mail to communicate with her clients, but she didn’t have a website or any social media channels for her business. She needed some help and direction for her marketing efforts, but she didn’t have a lot of time or a lot of money.

“What is the least I need to do?” she asked.

It wasn’t the first time I was asked that question and it certainly wasn’t the first time I had given this topic some thought, so here is my answer. This is the very least you need to do for your on-line marketing and communications.

Set up a Facebook page for your business. This is easy and free and should never be overlooked. You can use your Facebook page as the center of your online presence until you have a website.

Begin to build content and build community on your page. Post articles that relate to your business. Post photos of your products and services. You can even set up a store or take donations right from your Facebook page.

As you develop your brand’s personality, you will eventually want to stake out an independent on-line presence on your own website, but a Facebook page is a great starting place.