Facebook video ads are a wonderful, inexpensive, and effective way to get the word out about your product, service, or idea. One of the best things about them is you can add a call to action at the end. With just a click, viewers will be brought directly to any web page you specify.

But there are two important things to be aware of: 1. you must set these up in Power Editor (for which you must use Google Chrome). Otherwise, your carefully crafted calls to action will disappear; and 2. if you set the ad up in Power Editor, it can only be 60 seconds long.