people-woman-coffee-meeting1. Upload videos directly to Facebook and buy the video views objective. This has turned out to be a very cheap way to get a commercial out to a targeted audience.

2. Attach a call to action to the video. Facebook allows you to do this easily when you upload the video. When someone has finished watching, he or she will be led to click on the embedded link you’ve set up.

3. Include a call to action link within the post copy itself. That way, even if someone doesn’t watch the whole video, they will be directed to what you would like them to do.