Helpful Divi CSS Snippits

This CSS code removes the border under the main menu on a Divi website:

#main-header{
-webkit-box-shadow:none !important;
-moz-box-shadow:none !important;
box-shadow:none !important;
}

Striking a balance on social media

Striking a balance on social media

girl with leafWe’ve seen it all these days, haven’t we?

People who voice every opinion and never let a moment (no matter how sketchy) go undocumented for the world. They post everything.

Then we have people who, for fear of offending, post only the most mundane thoughts and images. Or, people who steer clear of social media entirely.

I’d like to suggest a middle road. Let your social media show some of your unique personality. It won’t be to everyone’s taste, but that’s okay. These days, people expect to be able to find you somewhere in the virtual world — and it’s likely important for your personal and professional life. But don’t give away the farm either. The world doesn’t need to know everything about you.

What is the least I need to do for my digital marketing?

What is the least I need to do for my digital marketing?

woman at computerI spoke with a potential client this week who was struggling with marketing for her new small business. She used Facebook for herself and used e-mail to communicate with her clients, but she didn’t have a website or any social media channels for her business. She needed some help and direction for her marketing efforts, but she didn’t have a lot of time or a lot of money.

“What is the least I need to do?” she asked.

It wasn’t the first time I was asked that question and it certainly wasn’t the first time I had given this topic some thought, so here is my answer. This is the very least you need to do for your on-line marketing and communications.

Set up a Facebook page for your business. This is easy and free and should never be overlooked. You can use your Facebook page as the center of your online presence until you have a website.

Begin to build content and build community on your page. Post articles that relate to your business. Post photos of your products and services. You can even set up a store or take donations right from your Facebook page.

As you develop your brand’s personality, you will eventually want to stake out an independent on-line presence on your own website, but a Facebook page is a great starting place.

Have a content creator build your website

Have a content creator build your website

I am primarily a content creator. I focus on producing and distributing compelling and effective content. I look for the best tools to help me achieve that goal for myself and my clients.

When it comes to websites, there are many options. You could hire a web developer to build a site from scratch. And you may want to do that if you have very specific requirements or you have a very complex site.

You could also use an easy drag-and-drop web builder, such as Squarespace or Woo. This may be a great solution for someone who needs an easy on-line presence and doesn’t mind spending some time with set-up. However, you won’t get much flexibility here or room to grow.

A good solution for many people is using WordPress with a pre-designed WordPress theme. With this option, your site will be running on WordPress, which powers up to 25% of the website out there. There are many people well-versed in using WordPress, it’s easy to update and maintain, and if your site grows it is easy to expand using WordPress. There are many themes to choose from and your site can have a custom look for a low cost.

Having a content creator develop your site using a pre-designed theme has many advantages. One of the biggest hurdles that many people have when building a site is they don’t know what content they want and need on the site. Having a content creator be your point person can help you overcome this challenge and, if your content creator is well versed in using WordPress themes, you can have a beautifully designed site with content that makes sense, without hiring a developer or a designer.

Great photography for the web and social media

Great photography for the web and social media

Great images are a key component of any digital marketing strategy but getting those images — that work for your website and for your social media sites — can be tough. Here are some tips for your photographer — or for you if you are both digital marketer and photographer, as happens often in small shops and for smaller jobs.

Remove the clutter from the frame. All too often, a great shot is ruined because of distractions and ugly junk in the frame. Drag pocketbooks, water bottles, coffee cups, and winter coats out of the frame. I’ve had otherwise great images ruined by a stack of coats on a table in front of the subjects or collection of coffee cups in the middle of the meeting room. Take a moment to remove these items before taking your shot.

Take both landscapes and horizontals. Most web and social media images work best as landscape, but take some portraits as well.

Consider scale. Close-ups on particular items can work wonderfully on social media banners. Mix it up with panoramas, close-ups, people, things, individuals, and groups.

Light it up. Don’t take photos of subjects in dark rooms in front of windows. Be sure that there is light on your subjects.

Get off center. Your subjects should not always be centered. Most social media images look best when subjects are slightly to the right.

Provide a sense of place. If the location is important — such as an event — be sure to capture that in the photo if you can. For example, if you are in DC, try to get the Capitol building in frame. If you are at a Conference, capture the name of the Conference center in the photo.

 

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Image: taking photos at the 2016 New York Walk to Fight Lymphedema and Lymphatic Diseases with videographer Steve Palmer.

Best social media image sizes — cheat sheet

Best social media image sizes — cheat sheet

Every social media platform requires different sized photos and different sizes for different purposes. Here’s a convenient reference.┬áBe aware that images will render differently on desktops and mobile phones. Be sure to check your final uploaded images on both desktop and mobile.

Facebook cover image: 851 x 315

Facebook profile image: 170 x 170

Twitter cover image: 1500 x 500

Twitter profile image: 400 x 400